Oatly, Influencers, and Unilever...
- ReShape Co.
- May 23, 2021
- 2 min read
FOOD & BEV
Holy Cow! Is Oatly milking the vegan trend for what it's worth? 🥛
A handful of oats and some water worth $12 billion?! – YES! This week the world’s biggest oat milk maker frothed 19% in its IPO. This amounted to 24x last year’s sales and when compared to plant-based brands like Beyond Meat’s 16x and Danon’s (who house Alpro and Silko) 2x increase when they went public, it’s impressive!
SOCIAL MEDIA
Whomst Influencer? 👀📱
Nowadays, it feels like everyone’s a social media influencer. Our platforms are flooded with carefully crafted versions of what people’s lives looks like. Being an influencer is kinda like having a superpower, after all, they have the capacity to change the behaviour of their followers. Last week for example, Nicki Minaj wore a pair of bejewelled pink Crocs on Instagram to her 136 million followers and the demand for pink crocs spiked by 4,900% in just hours.
SUSTAINABILITY
Toothpaste tubes you can actually recycle ♻️
Plastic pollution is one of the biggest environmental challenges we face today, and our daily habits aren’t helping the problem. Billions of toothpaste tubes are dumped into landfills every year; we care about the environment, but we still have to brush our teeth, right?
FactZ Check
Update on our Palestine & Israel issue from last week: a ceasefire has been agreed upon, however almost hours after this announcement, Israeli soldiers were seen throwing stun grenades and shooting rubber bullets at people who had come for Friday prayers at Al Aqsa Mosque, causing another 20 injuries.
This week's crypto crash: about $1 trillion in market value of crypto cash was wiped on Wednesday - a notable mention to Bitcoin who's value dropped 30% to $30,000 on Wednesday (that's the lowest it's been since Jan!).
New streaming giant alert! AT&T has struck a deal with Discovery, they're set to rival Netflix and Disney+.
The UK is currently facing a Cadbury 99 Flake shortage - we have the easing of lockdown restrictions and warmer weather to thank for the lack of this ice cream topper. A true disaster.
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